TOMY Takkies is a shoe brand deeply entrenched in the streets and the hearts of South African's everywhere. TOMY's were created for casual weekend wear - however South African's saw them as something more and took them and made them their own.

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TOMY Takkies were refreshing and modernising their visual identity, this revamp allowed for their classic shoe packaging to be refreshed and redesigned using their new logo and repositioned brand. Therefore the packaging was designed to be bold and graphic, incorporating the TOMY "O" and creating a pattern. This allows the brand to stand out on shelf in an otherwise cluttered space. This look and feel was then carried through to other packaging elements.

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