Logo & Identity Design
Music artist and influencer Sho Madjozi
Sho Madjozi is a South African rapper, singer, songwriter, actress and poet. This was a personal brief to design a logo for a partnership between Sho Madjozi and a fashion brand where the clothing would be a range for girls and young ladies. The requirements was to use her favourite colorus; pink, yellow, purple, silver and green and that the logo feels fun and is inspire by her style and personality.
The below is my moodboard, logo exploration in the form of scamps, followed by the logo itself.