Freshline is a house brand of SPAR fresh produce, convenience meals and bakery products. Their soup sachets were launching with new flavours and so they required a campaign look and feel to launch the new flavours to the market.

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Following creative brainstorms with the copywriter Rivasha Mangar, it was decided to follow a fun, light-hearted and witty route to draw the attention to the point-of-sale and campaign collateral. This was rolled-out to print (in-store posters, wobblers and tent cards) as well as digital (social media posts and web banners)