Erin Busbee is an American fashion influencer for women over 40 and the founder of Busbee Style. Erin wished to relook and refresh her existing "Style Made Simple" fashion styling guide, with new imagery and a new identity while adjusting the information and utilising her new brand logo and colours. 

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After discussions on the direction that was preferred, we settled on an editorial style that felt high-end. It gave an elevated feel while still remaining accessible to all women. It needed to be clean and easy to follow from page-to-page while also considering the target audience and ease of legibility - for both print and digital copies. 

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The end result was a lovely culmination of style, refreshed photography and an 86-page publication to be proud of.

Should you wish to order one for yourself, you can do so here